3 Reasons Why Instagram Is Important for Growth
Since the introduction of social media, communications have never been the same. Many people choose to receive their news, and information through social media platforms, rather than the conventional. Social media platforms have become a source of information and entertainment, thus forming the term, infotainment. At POP Communications, a public relations and influencer marketing agency in the UAE, we understand the importance of how Instagram can help increase footfall and generate social conversations. Listed below are 3 reasons how Instagram has cemented its place as one of the leading social media platforms to help small, medium or large enterprises, to grow.
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Reach
In 2019, Instagram recorded 1 billion active monthly users! The potential audience that is interested in your business’ niche is big. By marketing your brand to the right people, the right way, Instagram can become a powerful platform to advertise. Social media, influencer marketing and public relations agencies such as POP Communications know the ins-and-outs of Instagram as a marketing tool and can help grow your brand.
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Real People, Real Opinions
The advantage of social media platforms is that their users are real people who in turn engage with the real and genuine audiences! The sense of knowing that you are receiving valued and credible information from a real person is what makes Instagram superior to other platforms. Instead of being influenced by celebrities, people are now appreciating the voices of key opinion leaders, the people who have become influential, not by their stature but by the credibility and reliability of their opinion.
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Boost your Credibility
Generating awareness and conversations is the ultimate aim of every business. This can be achieved with the help of influencers, which helps in building trust and credibility about the brand being promoted.
With a significant amount of communications occurring on social media platforms, especially Instagram, it’s a no-brainer to focus and invest in Instagram marketing. If you want to see your brand grow, Instagram marketing should be your go-to strategy!