4 Ways to Use PR to Stimulate Restaurant Growth

For restauranteurs, staying ahead of the curve in the current climate has become somewhat challenging. Whilst safety concerns dominate the space, it’s important not to get lost in a sea of announcements on hygiene. A restaurant PR agency can be utilized to tell your restaurant’s story and attract customers.

The thing is, everyone needs to eat but when we venture out, we choose our restaurant based on the enjoyable experience it brings. Public relations are an essential tool in your marketing strategy and here are four ways it can be leveraged to increase your restaurant’s visibility.

1. Localize

Boosting campaigns in the local community will bring in customers that want to show their support. Investing time with nearby residents will create mutually beneficial relationships. People want to support local businesses to strengthen the economy and it can put the neighbourhood on the map. Hosting a networking event, sponsoring a local charity, offering vouchers or a loyalty scheme are a few ways to impress the clientele.

2. Choose your ambassadors

Now that you’ve attracted the punters, turn your regulars into your advocates! Your loyal customers will organically become ambassadors of the brand, so treat them well. The greatest tool at your disposal is communication. Pick an angle and connect with your customer. When they tell their friends or mention you on social networks, this will drive the traffic, literally towards your restaurant. Social media is an important influence on market recognition in the F&B industry and a PR team can coordinate these efforts.

3. Find your niche

These days it’s not just about the food. A restaurant’s success can be owed to a charming atmosphere, an exciting concept or even an Instagrammable dish. Millennials love to think that they have found a hidden gem. If your unique selling point is that you offer people a quiet space to work, with great coffee, then promote that. Or, perhaps you offer a personalized customer experience. Be consistent, be relevant and use a PR team to elevate your restaurant’s position in the market.

4. Get the word out

If you have an innovative idea, that’s only half the battle. The other half is knowing how to publicize it. The role of a restaurant PR agency is to take your idea and use it to influence customer behaviour. They know who to pitch to in the media to drum up the right kind of attention and shout from the proverbial rooftops about your business.

So yes, we all need to eat but we will choose to eat at the restaurant we’ve heard a buzz about, the one that creates an experience and leaves a lasting memory. Utilizing a PR agency will help to increase your restaurant’s visibility and grow your revenue.

Get in touch at info@popcomms.ae to learn how we can help to boost your business.