5 Reasons why PR is essential for small businesses
When you are starting up or running a small company, inevitably you will be assessing your budget to see where you should be allocating costs. “What costs are essential”, “Should we invest in advertising or is PR more suitable for our strategy?” are questions that you might be trying to answer.
How about if you launched your business without an effective PR strategy? It’s always a great idea to allocate a strong PR team to help you re-launch through targeted media and influencer relations. Finding a Public Relations Agency can provide amble benefits for your company. However, in our experience we have noticed a few key reasons why PR is crucial for the success of small or newly launched businesses.
PR is Budget Friendly
It might come as a surprise, but PR is much more cost effective than putting money into advertising campaigns or investing in the wrong kind of influencer marketing. It is evident that in order to gain exposure for your business, you will need to invest in getting the world out there. PR is a budget friendly, highly effective tactic for building brand awareness and getting the word to your target audience about your product or service.
PR is more effective than advertising
From magazines to billboards, it is certain that there is value in advertising. Though advertising in the right magazine with the right message can be useful, hiring experts in PR will secure more coverage in the media for much less cost. Not only this but PR agencies have the expertise to tailor communication and gain organic coverage such as interviews and features that could prove to be more beneficial than a paid advertisement.
PR supports your marketing strategy
PR and marketing go hand in hand yet play very different roles in a campaign. Of course, your brand will have a marketing strategy to help your target audience hear about your new product or service. PR takes this strategy to another level by working alongside marketing to push the same message toward key media to gain maximum exposure.
PR minimises the risk of problems in communication
Miscommunication is very common and can lead to negative consequences for a business. PR experts know the best methods to not only turn around negative perceptions, but also to avoid them in the first place. Creating clear and valuable message and sending that into the public space is one of the main benefits that PR can support your business with.
PR boosts your brand’s visibility
The only way for a small business to grow is to gain brand visibility in the public or other businesses, depending on your target consumer. PR gains mass exposure through various forms of media, this not only gets the word out about your brand, but also solidifies your brand relationship with the media. If your business is on the radar of journalists and editors, they will be able to follow and promote your success as your business grows and progresses.
Want to discuss your options with some PR experts? Find out more by contacting info@popcomms.ae