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Influencer Marketing for Restaurants

5 Tips for a Successful Launch Event from a PR & Influencer Marketin Agency

August 9, 2023
What's Popping?

WHY AN EVENT?

The appeal of a launch event lies in the fact that it brings together key media and industry professionals in one space, alongside generating brand awareness and social media buzz. At a Dubai PR Agency like POP Communications, we use our extensive network to connect the right industry professional to the right brand and events can be a great way for that.

POP INSIGHTS:

As a PR & Influencer Marketing Agency, POP Communications has hosted a variety of tailor-made launch events for our clients and delivered results for each one of them. Over the years, POP Communications have learned quite a lot about delivering a memorable launch event.

Here are 5 tips from a Dubai PR Agency for a successful launch event:

  1. Right Venue – Choosing the right venue is the first step to setting the tone for an impactful launch event. A venue that complements the brand as well as the main item being launched, and is easily accessible to guests is a key component of a successful launch event. Dubai being home to numerous eclectic venues for all kinds of needs is very helpful to a Dubai PR Agency in planning a memorable launch.
  2. Right Guests – While preparing the guest list, care must be taken to ensure the selection of influencers and media are targeted and can position the brand in the best way possible. For example, the selection of guests would differ for a beauty product launch, as compared to a new menu launch. In an ideal scenario, it is best to focus on quality over quantity when it comes to guests.
  3. Planning Ahead of Time – Ensuring that all essential tasks and arrangements are done ahead of time is instrumental to a successful launch. From sourcing the venue, and decor, to applying for relevant permits, it is very important to ensure that all the moving parts are in order, ideally at least one to two months in advance.
  4. Last-Minute Changes and Snags –Logistical issues, last-minute cancellations, and technical glitches, are all problems that can arise very shortly before the event, or even during. It is important to be armed with backup plans and fixes to ensure things progress smoothly.
  5. Being Mindful of Budget – It is important to ensure that whatever event is being planned fits within the required budget. While a strict budget can be a constraint at first glance, it can propel creative ideas to stay within budget. Diligently tracking expenses, negotiating when needed, and comparing multiple options can ensure that there is no additional expenditure.

POP SUCCESS STORY: CAVO

POP Communications has collaborated with different brands and businesses in the city on some successful launches. Recently, we have worked with lounge bar and dance club Cavo, to launch their new nightlife experience EDEN. The highly successful event saw an attendance of 65 top-tier influencers and media, with the resulting coverage of over 150 stories and posts about the event.