6 Sought-After Traits by Dubai PR Agencies
If the past year has taught us anything, no job is set in stone. The time may have come to let go of lost prospects and open up to new opportunities. Don’t feel bad if you didn’t study a new language in lockdown or learn how to juggle or bake. You may be able to hone the skills you already possess and apply them to a career in PR. If you recognise any of the following skills, it’s time to reach out to a PR Agency in Dubai and begin your PR journey!
You can tell a story
When working in PR, communication is paramount, but it goes far beyond being able to string a sentence together. A great storyteller can create juicy content from the smallest of events or the simplest of activities. By constantly consuming media, you can keep abreast of what’s trending online and look out for newsworthy tales. Bear in mind, you have to craft stories on others’ behalf, so don’t get disheartened when your name doesn’t appear in lights next to your article. If someone else is willing to put their name with your words, it just means that your content is desirable.
You build relationships
Our relationships are at the heart of everything we do as PR professionals. If you can hold a conversation with a stranger and come away as friends, a career in PR is likely a great fit for you! Our partnerships always begin with a conversation, so a polite, friendly manner is essential. If you work for a UAE influencer marketing agency, you will need to leverage your social media channels to network. Talk to people, ask the right questions and in turn form beneficial connections.
You can solve problems
The ability to find effective solutions is important at every level. From meeting tight deadlines to overcoming complex client differences, a knack for problem-solving will ensure your PR Agency runs like a well-oiled machine. Skilled problem solvers think quickly on their feet and use analytical skills to deal with unexpected situations in a timely and professional manner.
You’re a multi-tasking wizard
Effective time management is key when carrying out PR duties. At any given time, you will be managing several accounts, compiling reports, responding to media queries and maintaining brand reputation. You should be able to prioritise your responsibilities and keep track of ongoing campaigns. This will create an efficient workspace and allow you to service your clients by moving projects forward.
You thrive off collaboration
Working with others on a campaign or project requires great communication and interpersonal skills. If you are able to develop ideas as part of a team, it is more motivating and yields greater productivity. What’s more, you can expand your skillset by learning off others.
You show willing
It’s easy to train in any skill and get better at it but without a great deal of enthusiasm, it won’t be sustainable. So, say yes to challenges, ask lots of questions and absorb everything from your managers and colleagues.
If you are ready for the challenge and would like to learn more, get in touch at info@popcomms.ae