Rooted Regimen

Founded in 2023, Rooted Regimen is a homegrown, low-tox home care brand that offers cleaning products free from harmful chemicals and allergens, and is safe for people, pets and the planet. The brand’s complete starter kit contains the proprietary, non-toxic All-In-One Concentrate and Bio Boost, which can be used in a range of ways and can replace a variety of cleaning products, Each product formula is certified Vegan and Hypoallergenic, and made entirely from plant-based materials, with each ingredient rated ‘green’ by the Environmental Working Group. POP Communications handled public relations for the brand and engaged in media and influencer relations (including gifting and paid partnerships) to build brand awareness.