PR For Tech Brands : Everything You Need to Know

BACKGROUND

Tech companies have been at the forefront of most advancements in recent decades, across the industry. The impact of tech is far-reaching and instrumental to key developments in transport, infrastructure, government, and more. For a tech company, it is important that it is positioned in a way that the intended messaging has a far-reaching impact. This is because when it comes to tech, the goal of PR is to reach not only potential customers but also industry leaders, potential collaborators, stakeholders, and potential investors. PR messaging for tech must communicate the company’s vision, values, features, and innovation of their product.

In such a scenario, it is essential to have a specifically targeted approach when it comes to outreach, in order to effectively disseminate the message and the value of the product or service. In such a fast-paced space, it is important to have a sound understanding of trends and craft an effective strategy to build trust, credibility, and market share.

FOUR TECH PR TIPS FROM A DUBAI-BASED PR FIRM

Here are a few tips from a Dubai-based PR agency to craft an effective tech PR Strategy:

1. Utilize Thought Leadership:

Thought Leadership is one of the key tools when it comes to tech PR. It effectively cements the brand’s spokesperson as a leading industry voice. This increases trust in the organization, boosts market voice, and highlights a high level of expertise about what the market needs and what the product or service is trying to improve/fix.

2. Stay Informed

Having a sound understanding of trends can help with media outreach in a way that highlights what kind of role the brand plays within the industry at large. For example, the AI boom has been steadily happening in the tech space for a while now – and many tech companies have opted to incorporate AI in their operations and promptly adjusted their messaging to reflect the same. Moving quickly with trends and industry news can highlight the message in an innovative manner, setting the brand apart in a competitive industry.

3. Targeted Outreach

The publications covering technology can range from mainstream to niche publications. Understanding the media landscape can help generate a targeted approach to media outreach. This in turn can help maximise on potential coverage leading to more effective results, increased brand awareness, etc.

4. Social Media

Utilizing social media to create a unique brand identity by creating content that is unique and inspiring can be a create way to create awareness, build an audience, and more. The most preferred platform for this is Linkedin as there are many like-minded individuals and potential collaborators, as well as be beneficial in developing a brand personality, and answering the niche questions that a tech startup typically receives.

CONCLUSION

As a Dubai-based PR agency, Pop Communications has worked with a range of tech brands. From auto tech firm Kavak, mobility solutions brands Powertech and Terra, and healthcare fintech management firms such as Accumed, and Santechture. Each of these brands had a targeted approach that involved the use of both traditional and social media, using a targeted approach to generate results.  These results ranged from coverage in multiple Tier 1 publications, increased brand awareness, and participation in industry events, among others.