Why you need to hire an Influencer Marketing Agency in Dubai
Did you know that 71 percent of Dubai residents between the ages of 18 to 40 make decisions based on what social media influencers and bloggers are recommending on their platforms? This was the result of a research carried out by BPG Cohn & Wolfe with YouGov.
When it comes to shopping, eating out and their beauty regimen, residents are likely to turn to their favorite influencers to guide them on the right choice to make. The research also showed that the most popular food influencers amongst Dubai residents were Manal Alalem and Osama Al Sayed while the most popular fashion and beauty social media influencers were Huda Kattan, Joelle Mardinian, Ola Alfares, Lojain Omran and Amina Shelbaya.
As a business or brand trying to target UAE consumers, a huge chunk of your PR & Marketing budget for the rest of 2017 and 2018 should be allocated to influencer marketing. The challenge with this is that bloggers and influencers, especially in Dubai, are a dime a dozen, and it can be quite tricky for a business to be able to identify the right fit. Especially with a lot of them buying followers and paying for engagement on social media.
So how can you find the right influencers that will speak to your target audience and give you your ROI? the answer is simple. You need to hire a PR and Influencer Marketing Agency like POP Communications.
Why POP Communications?
- A lot of these bloggers and influencers are our friends. We have spent years building and nurturing these relationships. We dine, party and travel together.
- We have a database of over 5,000 bloggers and influencers that span across several industries such as fashion, beauty, f&b, fitness, hospitality, travel, luxury, technology and parenting. This list is GCC wide.
- We identify the right influencers for you by tracking their followers, engagement, impact and ROI.
- We have tools we use to verify genuine engagement on different social media platforms.
- We work with your budget to filter bloggers and influencers for both paid and unpaid collaborations.
- We manage and oversee all aspects of your influencer campaigns including drafting contracts and enforcing brand guidelines.
- We measure your influencer activities and provide you with campaign reports.