A Whimsical Touch Of Podcast For PR
The media landscape is constantly evolving and so are the tools for an effective PR. Aside from the viable press releases, trade publications, and events, another flourishing platform for any PR Agency to use is Podcast. You’ve surely heard of it and now, it is actively making itself pop in the world of media. Today, millions of people are listening to podcasts because of the audio discussions with regards to any topic you can think of- life stories, gaming, book series, news, and PR. Another contributing factor of it’s growth is that you can listen to any of your favorite subject anytime and anywhere! Every moment can be a learning space as you immerse yourself with this free on-demand audio talks.
It is no secret that the podcast industry is gaining vast number of listeners from varying age groups globally. According to Markettiers MENA, listeners trust podcasts more and outweighing social media and TV. This undoubtedly demonstrates its strength for any businesses and brand. But we will not bore you with any statistics or graphs here. The important idea to seize is: the podcast industry is booming faster, and so is the need for you to catch up before this opportunity wither away–missing all the benefits podcast can provide.
HOW PODCAST CAN LEVEL UP YOUR PR TACTICS
Here are few Podcast nuggets to digest in understanding its pros.
1. CONNECT
Starting it off with the power of connections. With the growing podcast listeners, it is easy for a PR Agency to indulge everyone with the captivating stories of any brand or client. It is the time to share valuable and inspiring information to the listeners with either a short talk or a series of audio conversation where you can surely create a deep connection between the brand and the audience.
It is also an opportunity to invite professionals within the industry of interest to add credibility and a broader insight with the chosen topic. A great example for you is our very own POP Communications podcast where you’ll be able to gain tips and lessons with top professionals such as Milli Midwood- Editor in Chief for Cosmopolitan ME, Swati Jain- Luxury PR, and of course the founders of POP Communications- Sarah and Zainab. (You can listen to our podcast here: https://anchor.fm/popcomms/)
2. ACCESSIBLE
There are numerous podcast-streaming-apps that are readily accessibly to anyone who would want to start entering the world of podcasts- not to mention that most of which are free! And as stated above, listeners can definitely multitask while they devour knowledge and stories from their go-to PR podcasts series. From the early drive to work, morning jogging or gym, cleaning, or simply preparing to call it a night and making it their new lullaby as they doze off.
3. EASY TO GRASP
Unlike other media platforms that are usually text-based, podcasts are easier to digest as it takes less concentration to understand the audio conversation. Some of the audiences don’t usually have the luxury to add ‘read blogs’ or ‘read books’ on their usual to-do list, thus, podcasts offer the ease of tuning in to new ideas and unique stories without neglecting other responsibilities that opens up a wider reach for any agencies and brands who are tapping into podcasts.