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![Interact Group]()
Introducing the design firm responsible for some of the UAE’s most photogenic F&B and hospitality concepts
Interact Group sheds light on the psychology of first class restaurant design Established in 2015, with interior design embedded in their DNA, Interact Group has established itself as one of the UAE’s leading Interior Design and Fit-out companies, specialising in the F&B sector. Their passion? Combining stunning design aesthetic and functionality, but most importantly, and often forgotten, the psychology of restaurant design. “The state of our environment is linked to the well being of each individual and at Interact Group we believe in designing spaces that evoke an emotional response without compromising on functionality and…
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![Makeup Lab Launch at La Mer Beach 4]()
Client Event: Makeup Lab Launch at La Mer Beach
Client: Make Up Lab – Beauty Retailer with stores across the UAE and Kuwait Brief: To boost brand awareness around the launch of La Mer branch as well as organically increase followers on Instagram page. Target Consumers: Emirati beauty lovers with high spending power Strategy by POP Communications: A two-week gifting strategy where we invited…
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![5 Mistakes Beauty Brands Make On Social Media]()
5 Mistakes Beauty Brands Make On Social Media
Social media marketing is more important than ever and is big news for your business. It’s a great way to reach a diverse audience, with many people using at least one social networking site every single day. The potential for businesses to connect with would-be customers and network with like-minded individuals is not to be…
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![Top 10 Most Instagram-Worthy Restaurants in Dubai 4]()
Top 10 Most Instagram-Worthy Restaurants in Dubai
Dubai – the land of towering skyscrapers, sand dunes and a restaurant scene that is pretty hard to beat. With exceptional eateries on every corner, businesses are doing all that they can to ensure they stand out from the crowd, and that often means designing a space that’s bound to create a buzz on social…
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![Lana Marks]()
Lana Marks Arrives in Dubai
Luxury Accessory Brand, Lana Marks, Opens Flagship store at Atlantis Hotel For over 25 years, the Lana Marks brand has been synonymous with unsurpassed luxury products and a stylish and discerning portfolio of celebrity clientele, including Diana, Princess of Wales, Angelina Jolie, Sarah Jessica Parker, Helen Mirren, Kate Winslet and Charlize Theron. Launching at…
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![Influencer marketing in Dubai, Abu Dhabi United Arab Emirates]()
Why you need to hire an Influencer Marketing Agency in Dubai
Did you know that 71 percent of Dubai residents between the ages of 18 to 40 make decisions based on what social media influencers and bloggers are recommending on their platforms? This was the result of a research carried out by BPG Cohn & Wolfe with YouGov. When it comes to shopping, eating out and their beauty…
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![Beauty pr agency dubai]()
Why does your brand need influencers ?
This is 2017, if influencer marketing isn’t part of your brand strategy, you need to step up your game or hire a PR Agency to help you keep up with evolving marketing trends. The United Arab Emirates is considered the business hub of the Middle East and businesses are popping up left and right every…
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![PR for business]()
Why you need a PR Agency in the United Arab Emirates
‘Ad campaigns are necessary for competition. But good PR educates people; that’s all it is.’ – Steve Jobs, CEO Apple Inc. In an ever-changing market landscape, Public Relations has started to take a byline in business functions (especially those located in Dubai and Abu Dhabi) with marketing budgets decreasing year on year within the Middle…
