In the ever-changing world of digital marketing, brands today have to be constantly on the lookout for effective strategies to connect with their audiences. For PR agencies, social media agencies, and influencer marketing agencies, especially those operating in bustling markets like Dubai, the debate often centers around whether video content or static posts work best…

In the bustling landscape of digital marketing, influencer collaborations have become a cornerstone strategy for brands aiming to connect with their target audiences. However, a growing concern within the PR community, especially for those working in the UAE, is the phenomenon known as “influencer fatigue.” This term describes the diminishing effectiveness of influencer campaigns as…

In an era where technology evolves at breakneck speed, the public relations industry is not immune to the profound changes brought about by artificial intelligence (AI). AI’s transformative influence spans across sectors, and for PR agencies, especially those in dynamic markets like UAE, embracing AI isn’t just an option; it’s a necessity. Enhancing Media Monitoring…

In the evolving world of digital marketing, influencers have become a pivotal element in connecting brands with their target audiences. Among the various types of influencers, two prominent categories stand out in UAE: UGC (user-generated content) influencers and brand ambassador influencers. While both play significant roles in promoting products and services, they operate in distinct…

BACKGROUND Tech companies have been at the forefront of most advancements in recent decades, across the industry. The impact of tech is far-reaching and instrumental to key developments in transport, infrastructure, government, and more. For a tech company, it is important that it is positioned in a way that the intended messaging has a far-reaching…

INTRODUCTION After and during a PR campaign, it is important to measure and study its impact and see what can be improved upon, and how it has benefitted the client. Press clippings, numeric reports, social media analytics, are all great ways to track the impact of a PR campaign and whether it has achieved all…

BACKGROUND Influencer marketing has taken over the social media marketing space in the past few years, emerging as an efficient and easy way to increase brand awareness and sales. While barter collaborations are the norm and preferred method of engaging with influencers, paid collaborations can also be more efficient and lead to better results. There…

INTRODUCTION Influencer marketing can act as a tool to introduce diverse audiences to your brand and its offerings. Social media is a great platform to open your target market to more people and have a more diverse consumer base. Influencers having access to a wider audience base means that more people can see and connect…

When navigating through today’s digital space, it is likely to stumble upon the concept of influencer marketing. Up until a decade ago, influencing consumer opinions was reserved for A-list celebrities, as compared to today where anyone can be an influencer, which creates more opportunities for brands to reach their target customers. It is almost impossible…

In the ever-evolving landscape of influencer marketing, especially in the UAE, building authentic relationships with influencers has become more critical than ever. As consumers demand authenticity and transparency from brands, the need for genuine connections between brands and influencers has skyrocketed. Collaborating with influencers can significantly boost brand awareness, reach new audiences, and create authentic…