In recent years micro-influencer marketing for social media marketing has been on a rise, where trends shift like sand dunes in the wind, businesses are continually seeking innovative ways to reach their target audience. Micro-Influencers are individuals with a lower follower count but with a high engagement rate in specific niche. The build a community…

In the dynamic world of digital marketing, staying ahead of the curve is essential. As we step into 2024, influencer marketing continues to be a powerful tool for brands seeking to connect with their target audiences in authentic and engaging ways. Understanding these trends is crucial for businesses aiming to effectively integrate influencer marketing into…

THE FASHION INDUSTRY – A GIST Fashion has always remained a vast space showcasing a variety of visions, and creations and housing a multitude of brands of various sizes. Adapting to ever-changing trend cycles, and moments of virality, the dynamic industry is valued at a whopping $1.3 Trillion. The right kind of positioning is crucial…

As we conquer September and summer slowly come to an end, it’s time for PR pros to start planning ahead for the last and the busiest quarter of the year – The Infamous Q4. It is not just about achieving the best results for clients during this period and finishing off the year on a…

The Power of Pitches. In the vast world of public relations and communications, drafting a compelling media pitch is key. With journalists receiving hundreds of emails every day, crafting a winning PR pitch like a pro will help you stand out from the crowd. A well-executed and persuasive PR pitch works wonders in piquing their…

THE PR INDUSTRY IN DUBAI The PR industry in Dubai is a dynamic and fast-paced one. Working across a range of industries and brands the PR industry consists of an ever-growing network of professionals from all backgrounds with diverse skill sets. Therefore, it is no surprise that there are many individuals who aspire to break…

THE HOME AND INTERIOR INDUSTRY – A SNAPSHOT The interior and home décor space in Dubai is one that is fast-moving and constantly seeing new trends, concepts, and brands entering. With changing trends, and styles and an increasing consumer desire to have their individuality reflected through their interior spaces, interior design and home organization have…

Fine Jewellery: An Introduction Jewellery has played an integral part in self-expression throughout history. Fine jewelry has been a big part of fashion and is also used to commemorate special occasions and life milestones. However, the process of sourcing diamonds is fraught with massive environmental and social costs. Today, scientific advancements have paved the way…

The Beauty Industry Today The beauty industry today is massive and ever-growing. Skincare and makeup have evolved into key tools of self-care and self-expression. There are a range of brands today that offer different USPs in the market. In such a booming marketplace where there is competition between celebrity-owned brands, iconic timeless brands, and newer…

What Is Greenwashing? Today more fashion enthusiasts and brands are taking note of the phenomenon of greenwashing. In fashion, greenwashing is known as promoting a brand’s environmental efforts despite the lack of sustainable business practices to supplement these efforts. It is easy to make sweeping claims that show that a brand is aligned and committed…