Today, an increasing number of brands across industries opt for influencer engagement on some level, as it is one of the simplest ways to generate brand awareness via social media. One of the simplest ways to engage with influencers is via influencer gifting or product seeding. Being a Dubai-based PR Agency, we at POP Communications…

In today’s digital era, social media and influencer culture have revolutionized the way brands engage with their target audiences across Dubai and the Middle East. Leveraging influencers has become a powerful marketing strategy for companies in the region to build brand awareness, drive sales, and foster genuine connections with consumers. As influencer marketing continues to…

In the UAE’s dynamic and competitive business landscape, effective communication serves as a driving force behind a company’s success. Whether launching a new product, managing a crisis, or building a brand, partnering with a reliable public relations and communications agency can be the key to achieving desired results. However, to enter a successful partnership, it…

Who would have thought that destroying objects to relieve anger and frustration would become a huge success? The Smash Room, a local attraction in Dubai that is popular for its unique concept that combines entertainment and therapy has now opened a new franchise location in Abu Dhabi which has already started to become a great…

In the UAE, we are fortunate to work with a diverse array of B2B and B2C brands, each with unique target markets and overall objectives. Crafting a specialized PR strategy tailored to these differences is crucial for achieving optimal results. At our UAE-based Public Relations Agency, POP Communications, we have honed our expertise in working…

The Dubai food and beverage (F&B) scene is brimming with unique and innovative offerings, making it a challenge for restaurants to stand out and increase brand awareness. As a leading PR agency in Dubai, POP Communications has successfully supported numerous restaurants and F&B brands in generating and maintaining strong brand awareness. Here are five powerful…

That’s right – Kombucha wasn’t always a cool, trending beverage widely available across the UAE. Rumor has it that it had a good PR team. Kombucha and UAE Market History From 2015 – 2018 when the drink was becoming increasingly popular across the globe for its gut health benefits and immune-boosting properties, access in the…

TikTok has come a long way from being the dancing app that was created in 2017. It has become a platform where people, from all over the world, are free to express themselves in every way possible. With over 1 billion monthly active users, TikTok is the most engaging social media platform, with its usual…