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Ekin Su x Oh Polly: The Importance of Due Diligence in Influencer Marketing
Ekin who? #EkinFail Influencer marketing has become an increasingly popular way for brands to reach and engage with their target audiences. By collaborating with social media influencers, brands can leverage the influencer’s large following and influence to promote their products or services. However, not all influencers are created equal, and it is important for brands…
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TikTok Social Commerce Guide
TikTok has come a long way from being the dancing app that was created in 2017. It has become a platform where people, from all over the world, are free to express themselves in every way possible. With over 1 billion monthly active users, TikTok is the most engaging social media platform, with its usual…
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Spoilt for Choice: Navigating The Competitive Food & Beverage Industry Of The UAE
The UAE boasts of a thriving and eclectic Food and Beverage industry that has shown remarkable growth, in recent years. According to the Dubai Chamber of Commerce, the first nine months of 2021 showed steady growth in Food and Beverage trade reaching over $20 Billion. The industry was also largely impacted by the recent pandemic,…
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Why Jumping On Social Media Trends Can Help Grow Your Business
Let’s start with a simple truth: businesses need a social media presence, and following trends is an effective way to remain relevant. We know that social media trends open a lot of doors for spreading brand awareness and growing your business’s social media following. So it makes sense to take advantage of social media trends,…
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Top Five Social Media Tools To Make Your IG Page POP
Whether you are an influencer, social media manager or an everyday social media user, the truth is, the majority of us want our page to stand out or at least be aesthetically pleasing. But how does one achieve the desired status? Through social media tools! And trust us, there are a plethora of tools out…
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Instagram Introducing Favorites and Following feature
Chronological view: Have you ever scrolled through Instagram and the feeds’ algorithm sorting is all over the place? Showing old or random posts from people you do not follow? Well, now you can control and choose the content you would like to see on your feed. Instagram is working to enhance your experience by showing…
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Top 6 Fashion Influencers To Know – Industry-Tested, POP Approved
Fashion influencers are personalities that are so highly esteemed that they have the ability to influence the purchasing behaviour of individuals. From providing styling inspiration to creating content about products, these individuals set precedence for both brands and everyday people – hence why they are highly sought after. There is a growing desire to establish…