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Fake News: How the PR Pros Cut Through the Noise
There’s no doubt you’ve heard of hashtag fake news. It’s a phenomenon that poses a threat to brand reputation as people are not questioning the content they consume. HOW DOES IT SPREAD? • Consuming news in a few clicks The expansion of social media has paved the way for a whole host of misinformation. The…
February 18, 2021 -
WHAT IS CLUBHOUSE AND HOW CAN YOU USE IT TO GROW YOUR BUSINESS?
In case you haven’t heard, Clubhouse is the latest social app on the scene attracting business people, PR professionals and entrepreneurs. WHAT IS IT? It’s an audio-based platform in which users can listen to or host live conversations. These interactions happen in audio chat rooms and range from podcast-style talks to seminars and conferences. The…
February 15, 2021 -
8 Reasons Why Your Small Business Should Use Social Commerce To Achieve Growth
Once again, the disruptive nature of the digital commercial space is transforming, developing and taking on new forms. Social commerce has become increasingly important for businesses, particularly those who rely on social media marketing to gain sales through brand exposure. According to Hootsuite, social commerce is an $89.4 billion industry and is projected to grow…
January 21, 2021 -
The Productive Power Of The To-Do List
When it comes to work routines in this current season, some of your normal habits might have changed. Levels of productivity have been constantly changing along with the turbulence of the recent months. However, our top and most important piece of advice to achieve ultimate productivity levels is to MAINTAIN YOUR TO-DO LIST. All…
July 15, 2020 -
4 Steps To Create A Successful PR Plan For Your Business
Planning a strategy is necessary in every aspect of business, this is equally important when creating a PR plan. Whether looking at the month, quarter or year, there are steps to follow in order to develop a well-structured and carefully thought-through plan. A PR plan should map out the strategy and activities that will…
July 11, 2020 -
10 ways to grow a following on Instagram for FREE
Let’s face it, as more and more people sign up to Instagram, it’s become much harder to gain followers and draw attention to the feed. In 2016, Instagram transitioned from showing posts in chronological order into showing us ‘what we want to see’. Since then, the struggle to be seen has been a reality than…
June 14, 2020 -
5 ways to run a successful social media campaign
Getting ready to launch a new product or service? Or maybe you’re just looking to boost sales and grow brand awareness. Social Media campaigns can be extremely effective in driving sales and creating real results. Running a campaign has multiple benefits but can also be a waste of time, effort and capitol if not run…
June 7, 2020 -
Facebook Offline Activity: The feature behind Facebooks accurate user-experience
Ever been stunned by the accuracy of the adverts you see on social media? For example, you’ve been looking for post-pandemic staycation deals, then all of a sudden, you open social media and there are a variety of offers and options for you to choose from? There is in fact, an explanation for why and…
May 27, 2020 -
Here’s why your Healthcare business needs a PR Agency in 2020
This important season for the healthcare industry has proven the need for clear and consistent communication with the media and the general public. For businesses in the healthcare industry, PR is exceptionally important for the communicational value they provide. Rather than relying on an internal team, a PR agency is expertly trained and well-connected to…
May 12, 2020 -
7 Tips on Selecting the best Influencers for your Marketing Campaign
Collaborating with influencers is a key tool to spread the word about your product or service. Choosing the right influencer will have ample benefits for your campaign as you will connect with your audience through humanising your brand. Not only this, but you will be reaching beyond your existing audience as they promote your brand…
April 30, 2020