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What is TikTok and How is it changing Influencer Marketing?
Tiktok is a name that is slowly making its way into everyone’s vernacular. Launched in 2016, the teenagers of the world quickly adopted this app as one of their main social media platforms. With an algorithm like no other, TikTok Influencers are increasing in popularity at great speed and marketeers are keeping a close eye…
April 13, 2020 -
What Social Media platforms are still relevant for your business in 2020?
Did you know that the first Social Media platform called ‘Six Degrees’ was launched in 1997 (I know, I haven’t heard of it either)? Since then, there have been a continual arrival of new social networking platforms, some of which are still around today. It’s crazy to think that Myspace and Facebook were launched…
April 12, 2020 -
5 Social Media Myths Your Business May Be Falling For!
The digital landscape is disruptive and constantly evolving. New platforms are entering the market and making waves, while others are adapting to cater to new audiences. There seem to be some unofficial (and excessively blogged about) rules concerning the correct ways to achieve growth on social media platforms. We have noticed that when we…
April 6, 2020 -
Zainab and Sarah share their Top Tips for Working from Home
From small companies to large conglomerates, the majority of offices around the world are now social distancing. Workers now find themselves attempting to find a space in their home where they can comfortably and pro-actively adjust to their newfound routine. At POP Comms, we have found some small solutions that have greatly helped our…
April 1, 2020 -
Why your business needs PR and media management during this Global Crisis
As the world goes into lockdown there are many issues that businesses are facing. Having a strong relationship with the media, influencers and public through digital platforms is crucial for the survival of a company. At the cycle of supply and demand has rapidly changed and the digital space has heightened sensitivity to the communications…
March 26, 2020 -
How F&B businesses can survive the Corona virus lock-down
There is no denying that this is a testing time for the f&b industry, some businesses are being overwhelmed with demand, while others are having to look at other ways of delivering food to homes. Businesses are having to adapt like never before and react to the global crisis that is continually changing on a…
March 25, 2020 -
How to handle communications during the COVID-19 crisis
The current global pandemic has taken the world by surprise. Drastic actions are being taken at an extremely rapid pace. To handle these unprecedented times, a reaction is required for all sectors to give clear, concise and fast-paced communications. More than ever, people are turning to social media and to news sites for consistent news…
March 24, 2020 -
Socialize on Social media during CoronaVIRUS times
We might be in social isolation but that doesn’t mean we can’t socialise! There has never been a more important time to get involved with social media. While the majority of the world is in social isolation, they are all looking for ways to stay connected through social media. For this reason, if you’re a…
March 23, 2020 -
How to Switch off Instagram’s last online feature?
If you weren’t aware, Instagram followed in the footsteps of Facebook and WhatsApp and added a ‘last seen’ feature, that shows people when you are online as well as when you were last active on the app. This can be viewed by clicking on your Direct Messages, where the time when someone was last active…
March 1, 2020 -
Role of Social Media for the tourism sector
Tourism is known to be one of the most dynamic and fastest-growing sectors in the world. The main sectors of tourism, that function to serve the needs of tourists, include transportation, food and beverage, accommodation and entertainment. The rise of the digital age has had a massive impact on tourism, and social media plays a…
February 19, 2020