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![PR Agency]()
5 Reasons why PR is essential for small businesses
When you are starting up or running a small company, inevitably you will be assessing your budget to see where you should be allocating costs. “What costs are essential”, “Should we invest in advertising or is PR more suitable for our strategy?” are questions that you might be trying to answer. How about if…
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![Benefits of Social Media for Business]()
12 unseen benefits of Social Media for your Business
Social Media is absolutely essential for all businesses in any sector. From an internal social media marketing team to hiring a Social Media Agency, there are various methods in which businesses manage. Though, more often than not, businesses fail to understand the benefits of putting time and effort into making their product/service seen through social…
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![What is TikTok and How is it changing Influencer Marketing - Social Media Agency]()
What is TikTok and How is it changing Influencer Marketing?
Tiktok is a name that is slowly making its way into everyone’s vernacular. Launched in 2016, the teenagers of the world quickly adopted this app as one of their main social media platforms. With an algorithm like no other, TikTok Influencers are increasing in popularity at great speed and marketeers are keeping a close eye…
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![Relevant Social Media platforms for Business - Social Media Agency]()
What Social Media platforms are still relevant for your business in 2020?
Did you know that the first Social Media platform called ‘Six Degrees’ was launched in 1997 (I know, I haven’t heard of it either)? Since then, there have been a continual arrival of new social networking platforms, some of which are still around today. It’s crazy to think that Myspace and Facebook were launched…
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![5 Social Media Myths your business may be falling for - Social Media Agency]()
5 Social Media Myths Your Business May Be Falling For!
The digital landscape is disruptive and constantly evolving. New platforms are entering the market and making waves, while others are adapting to cater to new audiences. There seem to be some unofficial (and excessively blogged about) rules concerning the correct ways to achieve growth on social media platforms. We have noticed that when we…
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![Work from home tips]()
Zainab and Sarah share their Top Tips for Working from Home
From small companies to large conglomerates, the majority of offices around the world are now social distancing. Workers now find themselves attempting to find a space in their home where they can comfortably and pro-actively adjust to their newfound routine. At POP Comms, we have found some small solutions that have greatly helped our…
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![Business needs PR and media management during this Global Crisis - PR Agency]()
Why your business needs PR and media management during this Global Crisis
As the world goes into lockdown there are many issues that businesses are facing. Having a strong relationship with the media, influencers and public through digital platforms is crucial for the survival of a company. At the cycle of supply and demand has rapidly changed and the digital space has heightened sensitivity to the communications…
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![F&B business ideas to fight corona lock down - F&B Social Media Agency]()
How F&B businesses can survive the Corona virus lock-down
There is no denying that this is a testing time for the f&b industry, some businesses are being overwhelmed with demand, while others are having to look at other ways of delivering food to homes. Businesses are having to adapt like never before and react to the global crisis that is continually changing on a…
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![communications during the COVID-19]()
How to handle communications during the COVID-19 crisis
The current global pandemic has taken the world by surprise. Drastic actions are being taken at an extremely rapid pace. To handle these unprecedented times, a reaction is required for all sectors to give clear, concise and fast-paced communications. More than ever, people are turning to social media and to news sites for consistent news…
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![Best Social Media Agency in coronavirus times]()
Socialize on Social media during CoronaVIRUS times
We might be in social isolation but that doesn’t mean we can’t socialise! There has never been a more important time to get involved with social media. While the majority of the world is in social isolation, they are all looking for ways to stay connected through social media. For this reason, if you’re a…
