Changing Instagram Account into a Business Account

Switching to an Instagram business account is vital for your brand because it lets you keep track of your progress due to additional features that aren’t available on a personal account.

How to change to a business account

• Making the switch to a business account is simple. Go to your profile page and click on Settings.

• Select ‘Account’ where you will see an option to switch to a Professional account.

• Instagram will then require you to connect your Facebook account.

• You will then be asked to select a category based on the product or service that your company offers.

• To complete the setup, fill out your company’s contact details.

• To make use of the business account features, select ‘Insights’ from the main menu. This will give you access to three sections labelled Content, Activity and Audience. From here you can keep track of the following:

1. The number of followers you have gained and lost
2. The number of users who have viewed your posts, stories and promotions
3. Your audience, which is based on age, gender and location

On the ‘Content’ section of Insights, you will see your posts, promotions and stories. By clicking on ‘See All’, you will have access to even more options, including the number of comments, likes, shares, saves and impressions that your posts have received.

Why make the switch?

• Ads

Switching to a business account allows you to promote your Instagram posts. This will help generate traffic towards your page and target a larger audience outside of your following, resulting in more engagement and interest towards your brand.

• Call To Action

Now, this is where promoting your content proves to be useful as users who discover your page will want to know more about the services your company offers. Instagram users should be able to easily find your company’s contact information once they visit your profile. Switching to a business account gives you the ability to add your email address and telephone number which will appear as a button on your page where users can click on it to call or email your company straight away.

• Growth

Having access to your Insights is beneficial because it allows you to have a better understanding of your audience and what you can do to increase engagement towards your brand. This information will help you to identify what you are doing right or wrong with your content and will guide you towards successfully growing your online presence.