Client Event: Makeup Lab Launch at La Mer Beach

Client: Make Up Lab  – Beauty Retailer with stores across the UAE and Kuwait

Brief: To boost brand awareness around the launch of La Mer branch as well as organically increase followers on Instagram page.

Target Consumers: Emirati beauty lovers with high spending power

Strategy by POP Communications: A two-week gifting strategy where we invited 30 beauty influencers to visit the store and document their visit on their social media outlets. We engaged with influencers whose reach included our client’s target consumers.

Budget: AED 600 shopping limit per influencer

Social Media Platforms – Instagram & Snapchat

Examples of Influencers engaged with for this campaign

• Fatma Hilal @fatmahilal
• Mthayel Ali @mthayelalali
• Hiba Amjed Sabri @hibaamjedsabri
• Sumaia Hareb @sumaiahareb
• Al Reem Saif @alreemsaif
• Hanan @chatwithhanan
• Aya Faisal @theayoot
• Hind Al Mandani @hindalmandani
• Laila @lailaloves
• Iman Al Tamimi @imanaltamimi

Results

• Campaign Reach: 64,900 Million people
• Increase in followers: 4,000 organic instagram followers within one month of the campaign who genuinely engage with the brand
• PR Value: 743,900
• 800% increase in brand awareness

Some shots from the Makeup Lab store launch at La Mer Beach, Dubai