Everything You Need To Know About – INFLUENCER GIFTING

Today, an increasing number of brands across industries opt for influencer engagement on some level, as it is one of the simplest ways to generate brand awareness via social media. One of the simplest ways to engage with influencers is via influencer gifting or product seeding. Being a Dubai-based PR Agency, we at POP Communications have had the chance of engaging with the city’s thriving influencer scene and coordinating numerous results-driven influencer gifting campaigns.

INFLUENCER GIFTING – BENEFITS AND TIPS

As a Public Relations Agency, we at POP Communications have always highly stood behind influencer gifting. It is a highly effective way to reach a large number of potential customers, with a comparatively minimal spend. Additionally, gifting can also generate relevant User Generated Content (UGC), which can be made part of the brand’s social page.

Here are some tips from a Dubai PR Agency to ensure successful influencer gifting:

• The first step of influencer gifting is to curate a very targeted list of influencers i.e., their niches should match the chosen brand’s vision. Additionally, care must also be taken to ensure that their followers are congruent with the brand’s desired target market.
• Once a list has been curated it is very important to verify the influencer’s audience and metrics. Tools like Modash can accurately verify metrics like engagement rate, average likes, and percentage of fake followers, along with key follower demographics.
• Include all the necessary information and background about the brand and gifted products, which can be used by the influencer when they create content.
• For any PR Agency, building influencer relationships is a huge part of being in the industry. Having a trusted influencer network vastly simplifies gifting campaigns. Timely follow-ups, and asking for influencer insights on gifted products, are all ways to foster a working relationship.

POP SUCCESS STORIES

POP Communications has collaborated with many influencers to successfully generate brand awareness for different brands, from F&B to fashion, to beauty. An example would be one of the leading fresh fruit and vegetable importer in the Middle East, NRTC Group’s B2C E-Commerce platform, NRTC Fresh. We collaborated with over 500 influencers across multiple influencer campaigns and generated 6.5 million in social media impressions. Other examples would include the well-known chicken wing brand Wingstop, beauty brand THEKUR, and German accessories brand Hey Marly, amongst others.