HERE’S HOW PR AGENCIES CAN CONTRIBUTE TO THE SUCCESS OF DUBAI EXPO 2020
November 27, 2013, marks another huge milestone for the UAE as Dubai- “The city of future” was elected to be the host country for the World Expo 2020. This momentous event is expected to bring together more than 180 countries and attracting millions of international audiences who are eager to be part of the 6-month long celebration of culture and global innovation. And now, a few more hurrahs till the beginning of the highly anticipated event of the year under the theme ‘Connecting Minds, Creating the Future’.
And speaking of the event, the power of Public Relations and social media will once again come into play! There is no other industry I can think of that can provide the most mind buzzing ideas for this notable event, but Public Relations agencies. As we all know, EXPO 2020 will be filled with the stimulation of innovative businesses interwind with the exploration of a new culture, and this will need an immense PR effort to provide well-rounded strategies to drive its success.
Wondering what PR agencies have to offer? Let’s get straight to it!
WAVE OF EUPHORIA
One of Public Relation Agency’s ultimate magic is inducing hype- not with any spell, but with the mastery of providing a systematic event rooted from a well-thought-out objective, strategical plans, and highly effective execution to keep the limelight around. Crafting the right messages with the right tone to connect businesses and people, is included in the numerous masterpieces a PR Agency can offer.
With this, social media is the greatest tool to spark engagement and instigate responses with regards to the event. There is no denying that the rapidly growing number of social media platforms today portrays the efficiency of achieving greater visibility and giving EXPO 2020 a well-earned exposure as it circles around shaping a better future with sustainability and innovation.
NEWS FLASH
Aside from the plethora of social media channels, press releases is another ultimate power of PR with both having the same currency of content dispersal. As Dubai being punctuated by a surplus of achievement such as hosting EXPO 2020, this extraordinary moment is a seed planted from within that took an immeasurable amount of hard work and commitment by the Emirate and the UAE. This great story of success deserves to be acknowledged and celebrated through a rally of press releases made possible by PR agencies.
We can witness new possibilities unfold as we permeate ourselves with the smarter movement of knowledge, celebration towards the path of sustainability, and the unlocking of a greater tomorrow all because of Dubai EXPO 2020 backed by the power of media and communications.