How F&B businesses can survive the Corona virus lock-down
There is no denying that this is a testing time for the f&b industry, some businesses are being overwhelmed with demand, while others are having to look at other ways of delivering food to homes. Businesses are having to adapt like never before and react to the global crisis that is continually changing on a daily basis.
Dubai alone has more than 11,000 restaurants and nearly 100 new restaurants open every month (Source: Gulf News). In response to this crisis, all of these restaurants are now closed and trying to survive through online orders and deliveries. On the other side and the F&B industry, the supermarkets and grocery stores have now become almost the only necessary location for people to leave self-isolation for. As the public is leaning towards purchasing more items than usual, these businesses are now having to meet these higher demands all while keeping their facilities clean and safe.
In light of this, we have come up with some ways of how F&B business can survive this crisis and navigate this new season of self-isolation.
Social Media is your best friend
Social Media is now the digital forum in which the whole world is relying on for communication, socialisation and information. There is a large amount of scope for F&B businesses to operate in this space in order to maintain and grow their audience. Delivering informative and engaging posts that are high-quality are the necessary actions to take at this time, however, in order to stand out, F&B companies must be consistently engaging and be ahead of the curve to remain in people’s minds. Treat Social Media like a best friend – invest time and effort and the rewards will be seen.
Invest in boosted posts
There is no better time to advertise posts than right now. Putting money into promoting a photo or video post will drive more traffic to a page which will give the brand a springboard to boost engagement from. Promoting deliveries or CSR campaigns are the way to handle this crisis and keep business moving.
Influencer Collaborations – Reviews from Home
There is a whole community of food-related influencers who are willing to review food from their homes. Perfect your delivery experience and let the whole world see as they provide home reviews for thousands of followers to witness. Influencer reviews can be a powerful tool during this time as people are looking at their lifestyle and aspiring to achieve the same – even in self-isolation.
If you are an F&B business and feel like you need a helping hand to guide you through this hectic Digital Marketing world, why not hire a Social Media Agency? They are skilled and trained to jump obstacles for you and keep your business alive through engaging with and growing your audience through Social Media!