How to increase footfall in your restaurant with the help of Instagram

Do you remember where you saw pictures of that super chic café you and your friends wanted to visit? Or that themed restaurant whose steaks looked so good you had to try it yourself? Oh right, it was Instagram!

Instagram has become the go-to platform to look for information, even more, popular than search engines, for potential consumers. It’s the first platform they access and is a key tool to help them make a decision.

When done right, Instagram can be a powerful marketing tool to flood people through your restaurant’s doors. With its short videos and captivating photos, Instagram makes the perfect platform to grab people’s attention.

Ways to do just that?

Start by stepping up your photography and videography game. Bright, mouth-watering photos paired with drool-worthy videos are the perfect formula for increasing profile traffic and driving footfall to your doors.

Already working on it?

Don’t forget about your atmosphere. Got a nice place? Share it. As delicious as your food may be, it’s only half the experience. The other half is the ambiance, and people definitely want to know about it.

Lastly, engagement is key!

When your followers or visitors reach out to you, build a relationship. Your restaurant is a personality, and while your restaurant is on social media, your personality needs to POP. People are attracted to places where they feel welcomed.

The best way to use social media to your business’ full advantage is to gain help from the services of a PR agency. POP Communications, a young, driven PR agency in Dubai is an experienced restaurant and F&B PR agency for social media management and content creation.