Link Between Social Media and SEO
Search Engine Optimisation (SEO) involves making your website more visible to people who are looking into a topic related to your business or industry. Social Media is about marketing your product or service to an online audience through platforms such as Facebook, Instagram and Twitter. While Social Media and SEO have different purposes, there is an important link between the two, as social media can help your company gain more visibility and increase your website traffic.
Content
Social media can help drive traffic towards your website and make it more visible, but this mostly depends on the quality of your content. If your company is posting high quality, consistent content that is engaging and encourages a call to action, users will be more inclined to share your content and search up additional information about your company.
Influencer Marketing
When your website traffic increases, this also helps to build up your brand credibility and influencer marketing can play a role in this. By being present on the same platforms as prominent influencers and targeting the right influencers to build partnerships with, this will lead to your content being linked to their blogs or pages as an external link, where their audience can view it. This works towards increasing your visibility and traffic, which helps your brand be seen as more credible.
Links
It’s important that your company incorporates relevant links on your social media platforms and website. Your social media pages give you the opportunity to display your website link in your ‘bio’, which will redirect users straight to your website. When it comes to your website, it’s crucial to integrate social media sharing buttons to allow users to share content from your website straight to their social media pages, resulting in an increase in traffic and an improvement in how high your company ranks in search engines.