POP Communications to represent international paint brand, Dulux in the UAE

International paint brand Dulux has appointed POP Communications as its social media agency in the UAE, further strengthening the agency’s consumer portfolio.

Dulux is the leading global paint brand with presence in more than 60 markets. Their diverse and innovative product portfolio includes products like Dulux EasyClean, Dulux Inspire, Dulux Weathershield, Dulux Vinyl Matt, Dulux PureAir and Dulux Ambiance amongst many others. POP Communications will manage their social media accounts and be responsible for building their social media presence in the UAE.

“Our partnership with POP Communications aims to boost the digital awareness of the Dulux brand and product offerings in the UAE, through strategic and targeted social media planning. We look forward to seeing growth for the brand with POP Comms.” Says Berry Oonk, Head of Marketing for AkzoNobel Decorative Paints, in the Middle East.

“We are excited to add such a globally recognized brand to our client portfolio,” says Sarah Dudley, Managing Director at POP Communications, “we look forward to working closely with Dulux to create engaging content to build their presence across the UAE.”