Aish Al Aan

Aish Al Aan (AAA) was launched in April 2019 to meet growing consumer needs of Arab millennials of a digital-first platform. The live streaming news and entertainment platform is available online through a website and social media channels. The platform is heavily focused on user-generated content as well as behind-the-scenes videos from Al Aan TV. The platform boasts features such as live audio commentary and live-gaming and provides the most popular contributors with the opportunity to earn money through their content. POP Communications worked on launching the app through a media event hosting top tier media publications, bloggers and influencers. The launch event helped to generate great buzz around the program as well as highlighting what it offers to the public. We have also carried the momentum forward through a series of PR activities and cross brands collaborations.