BE YOU

Curaprox Be You is toothpaste brand that delivers everything you would expect and so much more: protects against decay, provides lasting fresh breath, helps against sensitivity, does not provoke aphthae, naturally supports the saliva process, minimizes plaque and caresses your gums. Our major services included influencer marketing and PR. POP Communications introduced this global brand to relevant media platforms in both English and Arabic and secured coverage in top tier media outlets. We also carried out different influencer marketing strategies for the brand by reaching out to top tier lifestyle influencers across the UAE and secured review collaboration opportunities.