Beyon

Launched in December 2022, Beyon is a technology group born in Bahrain to reach out to the region and beyond bringing technology closer to people and businesses with best-in-class connectivity and digital solutions. Beyon is the New Parent Company for Batelco, the Beyon Digital Companies (Beyon Money, Beyon Solutions, Beyon Cyber, and Beyon Connect), and Batelco’s International Investments, launched under the Patronage of His Excellency Shaikh Salman bin Khalifa Al Khalifa, the Minister of Finance and National Economy. POP Communications engaged in public relations to position the overall firm as a forward-looking powerhouse based in the Middle East with global service capability and build its credibility to align with regional competition. Therefore, the company was able to communicate its transition from a telecoms company to a technology group with individual businesses, build awareness of the overall Beyon brand and shift its perception to a regional brand with global positioning. This was achieved through informative press releases of big company announcements and highlighting senior management insights through thought leadership-focused interviews and opinion articles.