FASHTORY
Fashtory is an online fashion directory connecting up and coming fashion designers with interested buyers across the world. Free to download and join, the Fashtory app is an online directory of fashion, accessories, shoe and jewellery designers, with locations and contact details, plus an online gallery or portfolio to browse through. Interested shoppers, stylists, buyers and stockists can search the app by category and country, and then make direct contact. We managed the launch PR for the platform in the UAE securing top-tier coverage including interviews and feature pieces in publications such as Arabian Business, The National and Villa 88. The result of this was a direct increase in sign-ups from fashion designers and mass awareness amongst consumers in the UAE and wider GCC region.