HKUST

The Hong Kong University of Science and Technology (HKUST) is a world-class research-intensive university that focuses on science, engineering, and business as well as humanities and social science. HKUST offers an international campus, and a holistic and interdisciplinary pedagogy to nurture well-rounded graduates with a global vision, a strong entrepreneurial spirit and innovative thinking. It was ranked 2nd in Times Higher Education’s Young University Rankings 2023, and its graduates were ranked 29th worldwide and among the best universities from Asia in Global Employability University Ranking 2023. POP Communications engaged in public relations to help the University communicate its incentives to attract students from the UAE and Middle East region, and publicise its collaborations with UAE universities and partners highlighting it as a key destination for students pursuing higher studies abroad.