Istana Jewelry

ISTANA is a multi-branded jewelry retailer, hosting 19 renowned jewelry brands. Constantly expanding their portfolio of high-quality, luxury brands which are expertly designed and crafted by master artisans, as well as a unique range of one-of-a-kind items for their sophisticated clientele. POP Communications was secured as ISTANA’s PR agency to increase awareness of the brand and their new online store, as well as the brands and products housed under the ISTANA brand. Using techniques such as media outreach, events, and influencer engagement, POP Communications successfully established ISTANA as the go-to luxury jewelry store within the UAE.