Just B Cosmetics

Founded in 2021 by two South Asian women Just B Cosmetics is a line of Lip Spectrums, a 2-in-1 lip product made up of a Pigment Glaze and a Pigment Fluid, resulting in a spectrum of textures and colours to create multiple looks from one product. The makeup range of smart, multi-dimensional lipstick products celebrates the beauty of brown skin, yet is inclusive. POP Communications formulated the brand’s communications strategy, announced the launch of the brand in the UAE, and continued to establish the brand’s media presence through creative takes on fashion/makeup trends and monthly offerings among its target demographics. We also facilitated the brand’s industry thought leadership and social exposure through exclusive interviews with the media, brand collaborations and strategic influencer and media gifting.