KAVAK

Kavak started the revolution in the automotive market in 2016 by creating a platform based on the use of data and technology that buys, reconditions, and sells used cars over the internet or on company premises (hubs), with all the guarantees of safety and reliability, and the best financing options. After five years of operation, Kavak became the most valuable startup in Latin America. Kavak entered the GCC market in 2022 with the acquisition of Carzaty, an Omani used car retailer. POP Communications worked on both B2B and B2C brand positioning for Kavak, using a targeted communications strategy to build brand awareness.