Lana Marks

A brand resonating unsurpassed luxury with an impressive list of celebrity clientele, Lana Marks produces high-quality handbags made from exotic leather in a rainbow of colors. POP Communications launched the opening of the flagship store in the UAE through an event attended by the UAE’s top influencers and media, securing interviews with the founder in top-tier fashion, luxury, and lifestyle magazines, broadcast TV, and national newspapers. In order to continue with the momentum gained through the launch event, POP Communications utilized a number of strategies in order to keep Lana Marks tops of mind, such as influencer engagement, events, media outreach, and social media management.