NDC
NDC, short for National Distribution Company is the Riyad, Saudi Arabia based Middle East industry leader in the supply of beauty, color cosmetics, hair care, nail care spa, and personal care brands. NDC distributes over 25 international brands and has a dedicated brand research team to regularly follow and identify global beauty trends. The company distributes to retailers including Sephora, HIGHLINE, Faces, and Kunooz Pharmacy. POP Communications have handled both their social media and PR activities making sure the local and regional audience understands what the National Distribution Company does and how impactful it is in the beauty industry. We have also profiled the General Manager of NDC within the region.