Pan Home
PAN Home (formerly known as Pan Emirates) is one of the leading Home furnishing and interior solutions brands in the region. With a 30-year legacy, Pan Home started out as a homegrown brand in 1992 with a single store in Sharjah, moving on to currently 22 stores across the GCC, alongside an online store. Pop Communications undertook public relations and engaged in targeted communication strategies to generate awareness and buzz for the brand’s official rebrand, ‘from Pan Emirates to PAN Home.’ POP Communications also managed the official rebrand event on-site, along with establishing relationships with key media, influencers, interior designers and industry leaders.