SENOVIA

Established in 2023, Senovia is an international food flavour manufacturer that is revolutionising the regional flavour industry with its innovative taste solutions. The firm specializes in liquid flavour solutions for beverages, dairy, confectionary and bakery with a no-compromise policy on quality and safety. The firm is part of the Arethia Group – a Germany-based global flavour manufacturer with over 70 years of experience in flavour development delivering exquisite, premium quality and innovative taste solutions. POP Communications engaged in public relations to support Senovia’s launch into the UAE and Asia, Middle East and Africa (AMEA) markets. We also amplified the brand’s credibility in the industry through exclusive interviews and thought leadership articles, and supported driving footfall to its activation at Gulfood Manufacturing 2023 by communicating the brand’s participation at the event.