SIEMENS

The introduction of home appliances irrevocably changed the way households were run around the world. And from the beginning of the 20th century, Siemens not only pioneered breakthrough technologies in home appliances but has always been one step ahead. Always anticipating the need of the consumer and delivering solutions that made life simpler, more efficient, and extraordinary. POP Communications’s worked with Siemens Home Appliances on an influencer events project within the UAE. The premium home appliances brand wanted to invite the relevant influencers and media to try out and discover the next-generation Home Connect technology. We succeeded in raising awareness and building the momentum for the review and launch with attaining over 5.6 million total reach.