Terra

Terra is the MENA region’s first B2B tech startup providing electric motorbikes with battery-swapping solutions. It enables users to quickly swap out batteries at designated stations, eliminating the need for lengthy charging times thereby offering unique and forward-thinking approaches to energy distribution and consumption through Battery-as-a-Service (BaaS) and Mobility-as-a-Service (MaaS) subscription models. POP Communications helped announce their pre-seed funding and launch of their electric motorcycles in the UAE. We also sustained their public relations by securing thought-leadership opinion pieces and engaged in social media content creation to enhance the brand’s digital presence to appeal to potential investors and various stakeholders.