Thankyou

Thankyou was founded in 2008 by a group of university students, and, in only 12 years, the Australian-based social enterprise has grown into a movement of millions of people taking small steps to create an impact. Thankyou’s highly engaged community successfully petitioned the two largest supermarkets in Australia to stock Thankyou products. In 2020, Thankyou extended a partnership invitation to P&G and Unilever – two of the world’s largest and most influential consumer goods companies – to make and distribute Thankyou products globally, the UAE included, to help end extreme poverty. POP Communications led the UAE launch of this global campaign and were tasked to spread the news and create as much noise around the campaign as possible, including media campaigns and influencer marketing.