The Gbemi’s Kitchen

This is a Dubai based African restaurant located in the heart of JLT with a mission of sharing the spirit of Africa one bite at a time. Their menu celebrates the cuisines of Western Africa featuring dishes like Jollof, Eguisi, Suya and many more. The cozy interiors are reminiscent of mama’s home and are fast in becoming a favourite for locals to meet friends for a quick lunch, lazy breakfast or dinner dates. To launch this new African concept in the region, we worked with The Gbemi’s Kitchen on a PR and influencer events project within the UAE. We also carried out different influencer marketing strategies for the brand by reaching out to relevant food influencers across the UAE for review opportunities.