Two Chicks
Two Chicks is the UK’s first free-range liquid egg white brand founded by Anna Richey and Alla Ouvarova in 2007. Two Chicks products are pasteurised, gluten-free and have no fat and cholesterol. After reaching into the international market in countries including France and Holland, Two Chicks decided to launch officially within the UAE & Qatar markets with their free-range and organic liquid egg whites. POP Communications came on board for the social media and press launch for Two Chicks in the UAE & Qatar markets. POP communications established the brand’s Middle Eastern identity through a press launch followed by an ongoing social media management strategy with influencer marketing.