Watermelon Market

Founded in 2021, Watermelon Market is a food tech start-up eProcurement platform catering to restaurants and suppliers across the Middle East. Designed in-house, the all-in-one solution, contains a full management tool, marketplace, and POS system that simplifies the needs of its customers. The platform can be used via web browsers or through the app. POP Communications engaged in public relations to highlight the brand’s unique positioning in addressing pain points in the F&B industry, operational efficiency and credible sector experience to support its brand perception and expansion plans. POP’s focus on the brand’s value-added services enabled effective communication of its brand introduction, proprietary technology, sustained growth and consumer marketplace launch while securing spokesperson thought leadership, earned speaking opportunities and industry award wins. B2B and B2C Influencer marketing was also employed to enhance awareness of the brand’s unique solutions.