PR agency for Expo 2020
Back in 2013, The UAE celebrated a big win when it was announced that Dubai would be hosting the World Expo2020, setting a record as the first country in the Middle East to do so. Over a period of six months, the event will be bursting to the brim with innovation and inspiration, bringing in millions of people across the globe. With Dubai being a hub for international business, Expo2020 will provide the perfect opportunity to establish strong international connections, break into new markets and create ample possibilities for further growth.
So where does Public Relations fit into this?
Expo2020 isn’t just a platform for innovation, it’s a huge opportunity for businesses in Dubai to develop further. With the magnitude of visitors expected to attend the Expo, this will have a major effect on industries like Tourism, Hospitality, Food & Beverage and Retail, due to the global exposure that these businesses will gain.
The Expo is a crucial time to consider whether your business is reaching its goals, as there will be a lot of new opportunities to thrive. Your company will need to focus on PR activities to highlight your presence at Expo and generate interest from the media. Since Expo is the chance to promote and communicate your brand and business goals, Public Relations will help deliver an effective communication strategy by focusing on:
Brand Messages
Expo2020 is the opportunity for your business to showcase your brand on an international scale. Public Relations work to make consumers aware of who you are as a brand, why you matter and why the consumer should invest in your product or service instead of your competitors.
Target Audience
With the expected turnout, the Expo will allow you to reach a larger target audience and showcase what your business offers. PR agencies have the connections to get you the right media coverage and appeal to your desired audience to generate global interest.
Awareness
Public Relations work to make consumers aware of the service or product you offer and can elevate this awareness on an international scale. With possibilities to expand as a brand during Expo2020, Public Relations will use tailored PR strategies to promote a brand and target new buyers.