PR For Art Focused Brands In Dubai: Insights From A UAE Based Public Relations Company

DUBAI: HOME TO A COLORFUL ART SCENE

Dubai is home to a thriving art scene. There is no dearth of wonderful local, as well as international artists and creatives in the city. With new galleries, exhibitions, and installations by a host of creatives, there is something for everyone to enjoy. Most Dubai PR agencies note that PR is integral to the art space as it can increase awareness of different happenings within the space.

Due to the ever-expanding nature of Dubai’s art scene, it can be challenging to generate awareness about upcoming exhibitions, or even the offerings within a gallery. In such a scenario, working with a Dubai PR Agency like POP Communications can help increase brand awareness by making use of tailor-made PR campaigns that target a wide network of media.

GENERATING AWARENESS WITHIN THE ART SCENE

POP Communications has worked with different brands in the art scene to generate brand awareness and in turn, build an increase in the number of visitors. Here are a few tips from a Dubai PR Agency to generate brand awareness in the art space:

1. Focus: For an art gallery, it can help to make its focus a key component of its positioning. i.e. does the gallery primarily showcase abstract art, or modern art, or do they spotlight works from local artists? Establishing a singular focus can help distinguish the gallery while distributing content to media.
2. Share unique stories: While sending out content to the media, try to go beyond press releases and exhibition news and aim to also add unique stories about the brand, its founders, the artists or creatives involved and their background, etc. This can aid in securing opportunities for comment or opinion pieces.
3. Build relationships: Building relationships with key media is a key aspect of generating brand awareness through PR. Within the art realm, this can be done by inviting editors for exclusive openings or exhibitions, giving them a chance to also connect with the people behind the brand and learn more about the brand and its story.

POP SUCCESS STORIES

POP Communications has collaborated with Skaya Art, a Dubai-based boutique Art consultancy. Over a period of 6 months, we were able to secure over 110 earned media placements in all top-tier local media and influencer platforms, generating a PR value of approximately $1.7 Million. This included listings, cover stories with artists, as well as op-eds and interviews.

Yet another POP Communications success story is The Wings, a limited-time exhibition by UK-based artist Georgii Uvs. Within a period of 1 month, we were able to secure placements in 25 top-tier media and influencer platforms and in turn generating a PR value of approximately $114,000.

Working with a Dubai PR Agency and actioning a tailor-made strategy that covers different aspects of the brand is how you can ensure that your brand is visible and connected to potential customers. Additionally, a solid PR strategy can also foster new partnerships and relationships within the industry.