PR For Fashion Brands – Everything You Need To Know

THE FASHION INDUSTRY – A GIST

Fashion has always remained a vast space showcasing a variety of visions, and creations and housing a multitude of brands of various sizes. Adapting to ever-changing trend cycles, and moments of virality, the dynamic industry is valued at a whopping $1.3 Trillion. The right kind of positioning is crucial for any brand, especially in a space that is as fast-paced and competitive as fashion. In this region, with a wide range of up-and-coming brands, and established brands, it is essential to have the right PR strategy to secure top-tier coverage and translate that into brand awareness, and subsequently, sales.

TIPS FROM A DUBAI PR AGENCY IN CRAFTING THE RIGHT STRATEGY

Here are some tips from a Dubai-based PR Agency to create the right PR strategy while working with fashion brands:

1. Stay Updated on Trends – This is a crucial tip when it comes to working with fashion brands. In a trend-driven industry such as fashion, having a pulse on the latest developments is a must. From clothing trends on celebrity it-girls, and Tiktok trends, to yearly global fashion events like Fashion Week, the Met Gala, the Cannes Film Festival, etc. these are all important to take note of. This can help with gifting, activations, influencer engagements, securing coverage, etc. Additionally, understanding the direction of future trends can also help stay ahead of the curve.
2. Build relationships – Relationships are the cornerstone of PR, and this rings especially true within fashion. Building relationships with key fashion editors and influencers can maximize the opportunity for exposure, be it in terms of earned, barter, or paid coverage. Targeted events and timely product giftings are also great way to build relationships with key tastemakers.
3. Incorporate Creativity – While following trends is important, it is also important to establish the brand’s uniqueness by sometimes taking an unconventional approach to a PR action. An out-of-the-box headline or story, a unique gifting idea, or a different take on a campaign, are all great ways to make a lasting impression.
4. Speed is key – When it comes to handling media requests, keeping up with trend cycles, or actioning a strategy, speed is crucial. Given the pace of the fashion industry, and with new trends cropping up by the minute due to the prevalence of social media, it is important to utilize every opportunity to generate brand awareness.

POP SUCCESS STORIES

POP Communications has worked with numerous brands to achieve their PR Goals, and subsequently generate desired results. For example, we collaborated with homegrown jewellery brand Etika Jewels and successfully generated brand awareness via earned media, influencer partnerships and events. Other successful collaborations include activewear brand Maeya, and fashion accessories brand Hey Marly, amongst others, where we obtained the desired results using a combination of the approaches mentioned previously.