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4 Steps To Create A Successful PR Plan For Your Business
Planning a strategy is necessary in every aspect of business, this is equally important when creating a PR plan. Whether looking at the month, quarter or year, there are steps to follow in order to develop a well-structured and carefully thought-through plan. A PR plan should map out the strategy and activities that will…
July 11, 2020 -
10 ways to grow a following on Instagram for FREE
Let’s face it, as more and more people sign up to Instagram, it’s become much harder to gain followers and draw attention to the feed. In 2016, Instagram transitioned from showing posts in chronological order into showing us ‘what we want to see’. Since then, the struggle to be seen has been a reality than…
June 14, 2020 -
5 ways to run a successful social media campaign
Getting ready to launch a new product or service? Or maybe you’re just looking to boost sales and grow brand awareness. Social Media campaigns can be extremely effective in driving sales and creating real results. Running a campaign has multiple benefits but can also be a waste of time, effort and capitol if not run…
June 7, 2020 -
Facebook Offline Activity: The feature behind Facebooks accurate user-experience
Ever been stunned by the accuracy of the adverts you see on social media? For example, you’ve been looking for post-pandemic staycation deals, then all of a sudden, you open social media and there are a variety of offers and options for you to choose from? There is in fact, an explanation for why and…
May 27, 2020 -
7 Tips on Selecting the best Influencers for your Marketing Campaign
Collaborating with influencers is a key tool to spread the word about your product or service. Choosing the right influencer will have ample benefits for your campaign as you will connect with your audience through humanising your brand. Not only this, but you will be reaching beyond your existing audience as they promote your brand…
April 30, 2020 -
12 unseen benefits of Social Media for your Business
Social Media is absolutely essential for all businesses in any sector. From an internal social media marketing team to hiring a Social Media Agency, there are various methods in which businesses manage. Though, more often than not, businesses fail to understand the benefits of putting time and effort into making their product/service seen through social…
April 20, 2020 -
What is TikTok and How is it changing Influencer Marketing?
Tiktok is a name that is slowly making its way into everyone’s vernacular. Launched in 2016, the teenagers of the world quickly adopted this app as one of their main social media platforms. With an algorithm like no other, TikTok Influencers are increasing in popularity at great speed and marketeers are keeping a close eye…
April 13, 2020 -
What Social Media platforms are still relevant for your business in 2020?
Did you know that the first Social Media platform called ‘Six Degrees’ was launched in 1997 (I know, I haven’t heard of it either)? Since then, there have been a continual arrival of new social networking platforms, some of which are still around today. It’s crazy to think that Myspace and Facebook were launched…
April 12, 2020 -
5 Social Media Myths Your Business May Be Falling For!
The digital landscape is disruptive and constantly evolving. New platforms are entering the market and making waves, while others are adapting to cater to new audiences. There seem to be some unofficial (and excessively blogged about) rules concerning the correct ways to achieve growth on social media platforms. We have noticed that when we…
April 6, 2020 -
Zainab and Sarah share their Top Tips for Working from Home
From small companies to large conglomerates, the majority of offices around the world are now social distancing. Workers now find themselves attempting to find a space in their home where they can comfortably and pro-actively adjust to their newfound routine. At POP Comms, we have found some small solutions that have greatly helped our…
April 1, 2020