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How F&B businesses can survive the Corona virus lock-down
There is no denying that this is a testing time for the f&b industry, some businesses are being overwhelmed with demand, while others are having to look at other ways of delivering food to homes. Businesses are having to adapt like never before and react to the global crisis that is continually changing on a…
March 25, 2020 -
How to handle communications during the COVID-19 crisis
The current global pandemic has taken the world by surprise. Drastic actions are being taken at an extremely rapid pace. To handle these unprecedented times, a reaction is required for all sectors to give clear, concise and fast-paced communications. More than ever, people are turning to social media and to news sites for consistent news…
March 24, 2020 -
How to Switch off Instagram’s last online feature?
If you weren’t aware, Instagram followed in the footsteps of Facebook and WhatsApp and added a ‘last seen’ feature, that shows people when you are online as well as when you were last active on the app. This can be viewed by clicking on your Direct Messages, where the time when someone was last active…
March 1, 2020 -
Role of Social Media for the tourism sector
Tourism is known to be one of the most dynamic and fastest-growing sectors in the world. The main sectors of tourism, that function to serve the needs of tourists, include transportation, food and beverage, accommodation and entertainment. The rise of the digital age has had a massive impact on tourism, and social media plays a…
February 19, 2020 -
How Influencer marketing has changed social media?
Influencer Marketing involves collaborating with influential content creators, who work to promote your product or service to their social media audience. This is a marketing strategy that can benefit your company because it helps to build awareness and interest around your brand to potential new customers. With their growing platform of followers, influencers are taking…
February 9, 2020 -
Link Between Social Media and SEO
Search Engine Optimisation (SEO) involves making your website more visible to people who are looking into a topic related to your business or industry. Social Media is about marketing your product or service to an online audience through platforms such as Facebook, Instagram and Twitter. While Social Media and SEO have different purposes, there is…
January 30, 2020 -
Public Relations in Travel and Tourism Sector
Transportation, tourist attractions, hotels, and restaurants all operate under the Travel and Tourism sector, making it one of the largest global industries. Any company working in this sector is essentially selling a service, which means it’s vital to use Public Relations to build a trusted relationship with your customers and create a reputable image for…
January 8, 2020 -
Changing Instagram Account into a Business Account
Switching to an Instagram business account is vital for your brand because it lets you keep track of your progress due to additional features that aren’t available on a personal account. How to change to a business account Making the switch to a business account is simple. Go to your profile page and…
December 26, 2019 -
A Guide to TikTok
What is TikTok? If you have never heard of TikTok, you might want to consider jumping on this trend soon. TikTok is a rising social media platform that allows users to create, edit and share video clips ranging from categories such as reaction videos, comedy and creative edits. While this might not seem like something…
December 16, 2019 -
Instagram Story Guide
What is an Instagram Story and how does it work? Instagram stories allow you to upload multiple photos and videos that do not appear on your main feed. Unlike Instagram posts, stories stay on your profile for just 24 hours before disappearing. While your followers are no longer able to view the story, you are…
December 9, 2019