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Why your business needs PR and media management during this Global Crisis
As the world goes into lockdown there are many issues that businesses are facing. Having a strong relationship with the media, influencers and public through digital platforms is crucial for the survival of a company. At the cycle of supply and demand has rapidly changed and the digital space has heightened sensitivity to the communications…
March 26, 2020 -
PR agency for Expo 2020
Back in 2013, The UAE celebrated a big win when it was announced that Dubai would be hosting the World Expo2020, setting a record as the first country in the Middle East to do so. Over a period of six months, the event will be bursting to the brim with innovation and inspiration, bringing in…
January 14, 2020 -
Why you need to hire an Influencer Marketing Agency in Dubai
Did you know that 71 percent of Dubai residents between the ages of 18 to 40 make decisions based on what social media influencers and bloggers are recommending on their platforms? This was the result of a research carried out by BPG Cohn & Wolfe with YouGov. When it comes to shopping, eating out and their beauty…
October 3, 2017 -
Why does your brand need influencers ?
This is 2017, if influencer marketing isn’t part of your brand strategy, you need to step up your game or hire a PR Agency to help you keep up with evolving marketing trends. The United Arab Emirates is considered the business hub of the Middle East and businesses are popping up left and right every…
August 29, 2017 -
Why you need a PR Agency in the United Arab Emirates
‘Ad campaigns are necessary for competition. But good PR educates people; that’s all it is.’ – Steve Jobs, CEO Apple Inc. In an ever-changing market landscape, Public Relations has started to take a byline in business functions (especially those located in Dubai and Abu Dhabi) with marketing budgets decreasing year on year within the Middle…
July 20, 2017