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How to handle communications during the COVID-19 crisis
The current global pandemic has taken the world by surprise. Drastic actions are being taken at an extremely rapid pace. To handle these unprecedented times, a reaction is required for all sectors to give clear, concise and fast-paced communications. More than ever, people are turning to social media and to news sites for consistent news…
March 24, 2020 -
PR agency for Expo 2020
Back in 2013, The UAE celebrated a big win when it was announced that Dubai would be hosting the World Expo2020, setting a record as the first country in the Middle East to do so. Over a period of six months, the event will be bursting to the brim with innovation and inspiration, bringing in…
January 14, 2020 -
Public Relations in Travel and Tourism Sector
Transportation, tourist attractions, hotels, and restaurants all operate under the Travel and Tourism sector, making it one of the largest global industries. Any company working in this sector is essentially selling a service, which means it’s vital to use Public Relations to build a trusted relationship with your customers and create a reputable image for…
January 8, 2020 -
A Guide to TikTok
What is TikTok? If you have never heard of TikTok, you might want to consider jumping on this trend soon. TikTok is a rising social media platform that allows users to create, edit and share video clips ranging from categories such as reaction videos, comedy and creative edits. While this might not seem like something…
December 16, 2019 -
Instagram Story Guide
What is an Instagram Story and how does it work? Instagram stories allow you to upload multiple photos and videos that do not appear on your main feed. Unlike Instagram posts, stories stay on your profile for just 24 hours before disappearing. While your followers are no longer able to view the story, you are…
December 9, 2019 -
Luxury Travel PR: Targeting the Right Audience
The small world of luxury travel public relations is an exclusive club. If you’ve signed a luxury travel client, there are a few things you need to understand about the luxury public relations market and media landscape. Identifying Select Media Publications Working in PR, you’re probably familiar with the abundance of lifestyle magazines. However,…
September 9, 2019 -
3 Tips for Successful Nightclub Public Relations
Public relations is essential for any business, nightclubs included. Whether it be for a standard night or special club events, PR is an absolute must to get the word out about your nightclub and to keep your vibe alive. For a business based on footfall, upholding constant media presence is the key to survival and…
September 4, 2019 -
3 Tips for Adventure Sports Public Relations
Choosing the right PR agency is the key to growing your business, and this definitely does not exclude those in the adventure sports industry. If anything, an adventure sports business can benefit greatly from the services of a Public Relations agency. If you’re interested in choosing a Public Relations agency for your adventure sports business,…
August 28, 2019 -
How to increase footfall in your restaurant with the help of Instagram
Do you remember where you saw pictures of that super chic café you and your friends wanted to visit? Or that themed restaurant whose steaks looked so good you had to try it yourself? Oh right, it was Instagram! Instagram has become the go-to platform to look for information, even more, popular than search engines,…
June 26, 2019 -
POP Communications to represent Bespoke Getaway Safaris
Innovative travel consultancy startup that offers unique, unforgettable and expertly crafted safari trips, Bespoke Getaway Safaris, has appointed POP Communications as its PR agency in the UAE. “Bespoke Getaway Safaris is currently the only boutique travel agency in the region that offers fully customised safaris to explore natural reserves in Africa like never before. We…
June 26, 2019