WHAT IS CLUBHOUSE AND HOW CAN YOU USE IT TO GROW YOUR BUSINESS?
In case you haven’t heard, Clubhouse is the latest social app on the scene attracting business people, PR professionals and entrepreneurs.
WHAT IS IT?
It’s an audio-based platform in which users can listen to or host live conversations. These interactions happen in audio chat rooms and range from podcast-style talks to seminars and conferences. The topic is determined by the moderator and your participation is welcomed after you “raise your hand” with the click of a button.
HOW DO YOU GET IN?
As the app is currently in beta testing, entrance is on an invitation-only basis, something familiar to us as PR professionals and we want in! As do the celebrities, activists and entrepreneurs alike.
WHAT SETS IT APART?
Clubhouse’s audio-only feature allows users to verbally express themselves without worrying about their appearance or surroundings. Unlike a scheduled meeting or weekly podcast, these conversations happen somewhat spontaneously and are not recorded. This means that if you don’t join in live, you risk missing out and nobody wants FOMO!
HOW CAN CLUBHOUSE BENEFIT YOUR BUSINESS?
UPSKILL
Thinking of taking a masterclass in influencer marketing or lifestyle PR? There’s probably a “room” for that! Clubhouse holds a wealth of information comparable to these training courses. You can engage in conversation with industry professionals and get answers to your own business queries.
NETWORKING
A new app means new contacts. Facebook and Instagram’s algorithms have shown you people you already know. Clubhouse connects you through common interests. You could find your next brand ambassador or potential new client and grow your network. When you are invited “on stage” to speak, inevitably others will look to your profile for more information, so make sure all your contact details are there.
TEST YOUR IDEAS
By hosting your own “room”, you can literally give voice to your new social media campaign and get live feedback, just like organising a control group. It’s a direct way of addressing your target audience and conducting market research from the comfort of your own home or office. Whilst we can’t attend many media events right now, this is a welcome alternative!
BECOME THE EXPERT
As the app is relatively new, there is room to garner attention and even expert status with strategic positioning. Your marketing agency could go from startup to leading company.
CONCLUSION
Clubhouse brings you into the conversation. It steps away from heavily produced content and brings you human interaction, which we welcome nowadays. The connections formed in real-time could be invaluable to your personal and business growth.
If you’d like to connect with us, get in touch at info@popcomms.ae